Tuesday, July 13, 2010
Win a Trip to Mont Blanc! From Lonely Planet
I had a fine young Marketing Director come and speak at my class I teach at Centennial College. He used to run a number of contests when he worked at Indigo and told us the most amazing thing: the bigger the prize the smaller number of entries they would get. If a coffee pot was the prize they would get hundreds of entries, but if it was something big like a trip they would get very few entries. He said it was because people could see themselves winning a coffee pot but not a trip. We are a weird bunch. So prove him wrong and see if one of you is lucky enough to win a fabulous trip to France courtesy of Lonely Planet.